I have been doing a lot of business training lately with some of the best coaches online and one thing they all have in common is that they speak about branding. Branding yourself in your niche so people will know you and what you stand for. Well, I have not been able to find my brand, what makes me stand out from the crowd, what makes me unique and special. I have put a lot of thought into this and I have come to the conclusion that not being anything special could actually be my brand. I am not an influencer, I am not an educated person with degress up the razoo, I am not special in any areas that I could remotely call a brand. I can’t even define myself as a person, who am I, what makes me tick? All I know is kids, I had my first baby at 16 and have been surrounded by kids and grandkids ever since. I have worked as a real estate agent but that was a job, not a definition of who I am. Is it just me? Do other women have this problem of being a nobody?
I have been feeling really sad about this, really deflated and dejected, like my life has been a waste, I lack meaning and substance but then I look at my grandchildren, who we see whenever we want to, who adore me as their nannee, who crave to spend time with me and the same goes for my adult children, they are never too far away. So I guess I should be grateful for that, and I am, I suppose that is what defines me as a human, I guess I should stop thinking there has got to be more to me when I am everything to my family. So maybe in my case my brand isn’t about me but about those around me? But then how do I monetize that? How do I make that interesting? How do I make that a need people need filled? I guess that is something I will have to work out. When you are over 50 this stuff becomes tricky. I would appreciate any insights you may have and if you are going through the same thing.